BRIDGERS Agency
Your access to 250+ million Russian-speaking consumers — in Russia, the CIS, and across the global diaspora
Your access to 250+ million Russian-speaking consumers — in Russia, the CIS, and across the global diaspora
Get first-mover advantage in one of today’s fastest-growing consumer markets.
- Enter and grow in RussiaLaunch your brand in one of the world’s fastest-growing consumer markets.We help you localize your positioning, activate media and influencer campaigns, and navigate regulations and cross-border payments — all with on-the-ground support.
- Reach Russian-speaking audiences abroadTarget the global Russphone diaspora across the CIS, Central Asia, Germany, Israel, the UAE, and beyond.We help you run campaigns in culturally relevant language, platforms, and formats — whether you’re selling consumer goods, digital products, or services.
- Connect with high-value Russian-speaking buyersReach globally mobile, high-spending Russian consumers — especially post-2022 HNWIs.From Dubai to London to Bangkok, we help premium brands reach affluent Russian audiences with tailored campaigns, platforms, and tone of voice that convert.
BRIDGERS
Local teams. Global standards. Zero confusion. We bridge strategy and execution — so nothing gets lost in translation.
As a cross-border marketing agency we'll suit you best if you are:
-
Planning for entry into Russia or the CIS with low operational friction -
Selling globally, but want to reach Russian-speaking buyers -
Targeting HNWIs from post-2022 Russian diaspora -
Already present in Russia, but tired of working through five layers of intermediaries
| We built BRIDGERS to help ambitious brands win in markets where global giants hesitate — so you can move faster, smarter, and with less friction. As your cross-border marketing partner, we provide the tools, insight, and infrastructure you need to launch and scale across Russian-speaking markets — in Russia, the CIS, and beyond. You get local fluency with global execution standards — so your campaigns resonate on the ground and deliver measurable results. From market strategy and brand localization to creative campaigns, media buying, legal compliance, and cross-border payments — we handle complexity, so you can focus on growth. Whether you're entering Russia for the first time or reaching high-value diaspora audiences worldwide, BRIDGERS gives you a local partner you can trust — fluent in culture, language, and outcomes. |
What We Offer
We provide the essential building blocks to help brands succeed across Russian-speaking markets — whether you’re entering Russia for the first time or expanding your footprint.
Understand the market. Define your positioning. Plan your move.
We help you assess local opportunities, map competitive landscapes, and shape brand positioning that resonates. This includes market research, go-to-market planning, and strategic workshops tailored to your goals.
We help you assess local opportunities, map competitive landscapes, and shape brand positioning that resonates. This includes market research, go-to-market planning, and strategic workshops tailored to your goals.
Local ideas, local execution — that still feel like your brand.
From concept to production, we create locally relevant campaigns in native language and culture — using local copywriters, designers, producers, and voiceover talent where needed. We adapt your brand without compromising it.
From concept to production, we create locally relevant campaigns in native language and culture — using local copywriters, designers, producers, and voiceover talent where needed. We adapt your brand without compromising it.
Reach your audience through the channels they actually use.
We run targeted media campaigns via digital, DOOH, print, influencers, and Telegram — often through direct relationships with media sellers.
No unnecessary intermediaries, no inflated markups.
We run targeted media campaigns via digital, DOOH, print, influencers, and Telegram — often through direct relationships with media sellers.
No unnecessary intermediaries, no inflated markups.
Operate legally, pay easily — even in complex jurisdictions.
We manage ad compliance, required labeling, and financial flows through our entities in Russia, Kyrgyzstan, Kazakhstan, and the UAE. You get clean, legal invoicing and payment routes — no guesswork, no red flags from your finance team.
We manage ad compliance, required labeling, and financial flows through our entities in Russia, Kyrgyzstan, Kazakhstan, and the UAE. You get clean, legal invoicing and payment routes — no guesswork, no red flags from your finance team.
Get found, clicked, and bought in a market with different rules.
We support marketplace launches (Wildberries, Ozon), performance ads, Yandex & VK campaigns, and localized landing pages — optimized for how people actually search and shop in Russian-speaking markets.
We support marketplace launches (Wildberries, Ozon), performance ads, Yandex & VK campaigns, and localized landing pages — optimized for how people actually search and shop in Russian-speaking markets.
Don’t guess — test.
We run focused research sprints to validate creative, UX, or audience segments before you launch — using real Russian-speaking consumers. Ideal for brands with high risk or little internal knowledge of the region.
We run focused research sprints to validate creative, UX, or audience segments before you launch — using real Russian-speaking consumers. Ideal for brands with high risk or little internal knowledge of the region.
BRIDGERS
Confused by Russia and CIS? We localize your brand, content, and campaigns so they actually work.
Why Us Anyway?
So why use BRIDGERS to advertise in Russia and Russian-speaking markets?
...Let’s skip the sacred agency buzzword salad — “branded ashtrays, programmatic outdoor, focus groups with Gen Z moms, multi-tier CRM automation, guerrilla stunts, tone of voice refinement, neuromarketing audits, long-tail SEO funnels, celebrity endorsements, emoji strategy, influencer seeding programs, sentiment monitoring dashboards, NFT loyalty programs, corporate offsites and brand summits, above-the-line TV placements, AI-generated banner sets, and QR codes on bus stops.”
(Yes, we’ve seen all of those on a single page before. Unironically.)
Instead of another laundry list of services found on every deck since the 1950s, here’s what BRIDGERS actually helps you get done — based on your needs, not a typical agency org-chart structure.
(Yes, we’ve seen all of those on a single page before. Unironically.)
Instead of another laundry list of services found on every deck since the 1950s, here’s what BRIDGERS actually helps you get done — based on your needs, not a typical agency org-chart structure.
- Market Entry with Confidence✔️ Explore whether the Russian-speaking market is right for you — with real insight, not guesswork
✔️ Design your market entry strategy, positioning, and messaging with people who know both sides
✔️ Localize your brand without losing its soul — name, tone, value proposition, UX, etc. - Launch Campaigns That Actually Work✔️ Run full-funnel campaigns on local platforms (Yandex, VK, Telegram, marketplaces)
✔️ Activate DOOH, digital, and influencer campaigns with unmatched access to local sellers
✔️ Create content that’s relevant — written, designed, and produced by native teams who understand nuance - Operate Without Operational Drama✔️ Route payments through Russia, Kyrgyzstan, or UAE — whatever your finance and legal teams prefer
✔️ Get clean invoices, proper ad labeling, and full compliance with Russian and international rules
✔️ Avoid middlemen and inflated markups — work directly with on-the-ground execution teams - Target High-Value Audiences✔️ Reach affluent Russian-speaking consumers abroad — HNWIs in Dubai, London, Istanbul, Bangkok
✔️ Tap into loyal diaspora communities in Germany, Israel, the Baltics, and Central Asia
✔️ Customize your message by city, cluster, or spending power — not just by language - Win Where Global Brands Stall✔️ Move faster than your competitors while they watch from the sidelines
✔️ Find your edge in a high-spending market where challenger brands are growing quietly
✔️ Work with people who understand how global brands operate — and still get things done locally
BRIDGERS
From market entry to measurable growth —
we stay with you all the way.
we stay with you all the way.
How We Work
BRIDGERS
Russian-speaking audiences live in their own media universe. We speak it fluently.
Leadership Team
BRIDGERS is led by three partners whose combined backgrounds connect global thinking, regional reach, and operational scale.
Together, this leadership team brings strategic insight, creative excellence, and scalable execution power to every project.
Together, this leadership team brings strategic insight, creative excellence, and scalable execution power to every project.
- Valery TrukhmanovFounder, Insight Communication GroupMarketing expert with a deep understanding of true online and offline media channel effectiveness in Russia and across Russian-speaking audiences in the CIS and diaspora worldwide.
At ICG, he leads a team of 60+ professionals executing complex nationwide campaigns across industries and regions. - Evgenia ArabkinaAward-winning Creative & Communication StrategistFormerly with Saatchi & Saatchi, Havas, and Serviceplan, she has led global campaigns across Europe, Latin America, and Russia — blending global-standard creativity with sharp local insight.
- Roman PivovarovInternational Strategist & Network-BuilderFounder of ADCONSULT, an ad agency consultancy, and ADNOMADS, a global community of 500+ agency leaders across 30+ markets.
Combines international perspective with deep personal ties to key decision-makers in the creative and media industries in Russia and beyond.
BRIDGERS
Avoid intermediaries. Launch smarter. Win faster across Russian-speaking markets.
Operations & Network
From in-market teams to trusted partners worldwide.
- Execution Power of Insight Communication GroupOur operational backbone is powered by Insight Communication Group, a mid-sized Russian agency with a proven track record across digital, media, and integrated campaigns.
With a 40-person in-house team based across Russia, ICG handles production, media buying, research, and project management — fast, flexibly, and reliably. - Presence & OperationsWe work where your audience is — and where your legal, compliance, and finance teams need us to operate.
HQ: Moscow, Russia
Regional execution hubs in Russia: Kaliningrad, Novosibirsk, Vladivostok
CIS team: Almaty, Kazakhstan
Legal and financial entities: Russia, Kyrgyzstan, Kazakhstan, UAE & Argentina
Trusted partner agencies in over 25 international markets, including: Argentina, Armenia, Azerbaijan, Belarus, Brazil, China, Germany, Hong Kong, Indonesia, Israel, Japan, Kazakhstan, Kyrgyzstan, Malaysia, Moldova, Netherlands, Saudi Arabia, Serbia, Singapore, South Africa, South Korea, Sweden, Tajikistan, Thailand, Turkey, UAE, USA, Uzbekistan, Vietnam.
BRIDGERS
Worried about compliance, banking, or language barriers? We handle it all — so you don’t have to.
FAQ
Yes.
There are restrictions on some sectors and channels, but for most brands, advertising is entirely legal — and in many cases, in high demand.
There are restrictions on some sectors and channels, but for most brands, advertising is entirely legal — and in many cases, in high demand.
We operate through legal and financial entities in Russia, Kyrgyzstan, Kazakhstan, and the UAE.
Depending on your internal compliance needs, we’ll recommend the cleanest and safest route.
Depending on your internal compliance needs, we’ll recommend the cleanest and safest route.
Not always — but cultural tone, platform behavior, and purchase drivers do differ.
We’ll help you adapt where it matters and stay true to your brand everywhere else.
We’ll help you adapt where it matters and stay true to your brand everywhere else.
Yes.
We have direct relationships with media sellers, marketplaces, and content platforms. No resellers or added markup.
We have direct relationships with media sellers, marketplaces, and content platforms. No resellers or added markup.
That’s fine.
Many clients start with a research sprint, a test campaign, or an internal alignment workshop. We can help at any stage — from “curious” to “go.”
Let's talk.
Many clients start with a research sprint, a test campaign, or an internal alignment workshop. We can help at any stage — from “curious” to “go.”
Let's talk.
We will.
Our in-house team of 40+ specialists at Insight Communication Group (ICG) based in Russia handles strategy, creative, media buying, research, and project management.
You won’t need to coordinate a freelance patchwork.
Our in-house team of 40+ specialists at Insight Communication Group (ICG) based in Russia handles strategy, creative, media buying, research, and project management.
You won’t need to coordinate a freelance patchwork.
Absolutely.
But we may suggest changing the tagline from “sparkle-powered” to something that resonates more in Novosibirsk.
Just trust us on this one.
But we may suggest changing the tagline from “sparkle-powered” to something that resonates more in Novosibirsk.
Just trust us on this one.
We work best through real conversations — not forms or funnels.
If you’re exploring the Russian-speaking market, let’s talk openly and see where it leads.
Whether you have a live brief, an idea, or just curiosity — we’re happy to start there.
If you’re exploring the Russian-speaking market, let’s talk openly and see where it leads.
Whether you have a live brief, an idea, or just curiosity — we’re happy to start there.
Moscow · Kaliningrad · Novosibirsk · Vladivostok · Almaty · Bishkek · Dubai · Buenos Aires
hello@getbridgers.com
© 2025 BRIDGERS
Market entry & growth across Russian-speaking audiences worldwide
hello@getbridgers.com
© 2025 BRIDGERS
Market entry & growth across Russian-speaking audiences worldwide